Yahoo does love the ladies
Apparently Yahoo is greatly concerned about the lives of single women. Here's there featured article box from the last two days:





This advice is provided by those most attuned to the true needs of women navigating modern social dynamics: Some Dude.

Though I've included many insightful excerpts below, a quick summary for you gals on the go: Lower your standards for men and start working harder to please them. And I mean harder, because lord knows, merely being in your presence is work enough for dudes. As for men, well---you might consider hot chicks outside your primary criteria.

Warning: The following material may make you say "Ow, my oves!" or damage your vision with excessive eye-rolling.

[Edited to add: Ellipses are mine. Because Some Dudes need to use filler phrases, even in Yahoo.]

Setting the Bar Too High: Are you sabotaging your dating options? By Evan Marc Katz

Last year, I met two women at a Halloween party. Both were in their mid-30s and were kind, passionate and intelligent. And yet I fear that they will remain single for a lot longer than they desire. Why? Because of all the arbitrary rules they've set up for what Mr. Right is supposed to be like.

"Well, first of all, I'm Jewish, so that's a deal breaker right there."

OK, I thought. Jews only make up 2 percent of the U.S. population, but preserving a religious tradition is a very common desire...

In real life, if you start talking to someone at a party who is intriguing, you'll probably get a phone number and set up a date. You may not find out until later that he's a different religion, or political party....For example, I've got a male dating-coaching client who is 24 and runs a multimillion-dollar corporation. He never got a college degree, so he wouldn't appear in many women's educational searches. Too bad for them. I've got a female client who is 64 and still goes hiking, fishing and skiing. She's beautiful, youthful and vibrant, and completely off the radar for most men. It's a shame, isn't it?

Evan Marc Katz is a dating coach and the author of two books: "I Can't Believe I'm Buying This Book - A Commonsense Guide to Successful Internet Dating" and "Why You're Still Single: Things Your Friends Would Tell You If You Promised Not to Get Mad."

Mysteries of the Sexes Explained: 8 Surprising Turn-Ons for Men by David Zinczenko

Ask a group of guys what turns them on about a woman, and you'll sometimes get the predictable answers: full lips, full bosom, full booty...But a lot of women fulfill those requirements already. So what makes certain women boy magnets, and leaves others spending Saturday nights watching Saturday Night Live skits?

1. Standing Tall...A woman who stands tall typically a) dresses well, b) exercises often, and c) is confident about her body and what it's good for.

2. True Grit...Men know that women cry...But there's something insanely attractive about women who can bite their lips, buck up, and grit out some of life's twists, turns, sprains, and pains.

3. Baseball Caps...The look sends all kinds of messages about the kind of woman she is: sporty, strong, comfortable kicking back...

4. Software Savvy...Maybe it's a giant sexual metaphor, but women like men who know hardware, and men like women who know software...There's something sexy about a woman who can click a few buttons and get something working exactly the way she wants it to. (That is, as long as the buttons she pushes aren't his.)

5. Sexy Shampoo...While it's true that men need their share of eye candy, they also are mightily turned on by the olfactory sweets, as well....the smell of her freshly washed hair

6. Understated Underwear...Slinky and small lingerie works for...seduce-me moments. But the look that makes men feel both comfortable and excited is when she's wearing boxers (waistband rolled) and a thin-as-can-be T-shirt that's neither too tight nor too big.

7. Dirt and Sweat...The woman who hikes, bikes, mows the lawn, hacks trees and branches, and otherwise pulls her weight. Seeing the dirt, mud, sweat, and occasional road rash is something that stokes our primal side.

8. A Few "Duh" Moments...Men like smart women...But there's a small part of a man's brain that wants her to have an occasional dollop of ditziness....if she can show that she may not know everything, it reinforces something deep inside a man that he's needed, that he's trusted, that he can be there to help.

Mysteries of the Sexes Explained: 5 Ways to Keep Your Man From Straying by David Zinczenko

1. Circle the calendar...having a shared vision of the future - with amazing things on the horizon, be it vacations or parties with friends or special nights out - you keep him (and his pleasure center) pumped about the future.

In a way, it's just like managing employees; to keep them focused and determined, they have to feel like they're taking on new challenges and meeting new goals. If not, they're more likely to sneak around - and get their satisfaction elsewhere.

2. Plan Scrabble night...One national survey showed that 54 percent of men want to spend more quality time with their wives - indicating that they're dying to have more shared experiences and a little less routine. (Of course, 79 percent of men want at least some of that quality time to be in bed, but that's a different story.)

3. Send him off on guy getaways...While there's always that danger, the upside is that sending him off with his buddies shows that you respect his free time and his need for adventure...A lot of guys cheat because they're getting old and they feel like they're losing their edge. But a guy who can continually feed that adventurous side in innocent ways will be less likely to gorge it in guilty ways.

4. Protect his brain...men who have healthy prefrontal activity tend to have more empathy and thus make better husbands. How can you keep his cortex firing in a healthy way? ...You can also help him by setting goals and sticking to them - the prefrontal cortex is all about anticipation and planning. All the more reason to follow reason No. 1 above and put that calendar to good use.

5. Give him a boost...Some guys stray over self-esteem issues. Most of the time, it's because it's too low, and he may cheat to feel better about himself...In a MensHealth.com survey, 38 percent of men said that they rarely or never are complimented by their partners, and less than a quarter of men are regularly complimented.

To conclude: men are slovenly beasts but also totally needy whiny bitches, so woman-up and start catering, because these feral babies won't stick around for just anything.